Hotel Brands Attracting Gen C

Features of the sites that will attract Gen C guests:

Free access to movies in the room, and to internet. There are iMac in every room, where you can go on Internet, work, watch movies, listen to radio, connect your iPhone on airplay so to have everything on the screen, and take some pictures that will then scroll into the restaurant, it's called Videobooth. Even if you don't have a room, the restaurant is ready to welcome you and, beside the modern decoration of the restaurant designed by Stark, you can enjoy a large baby foot, a large iMac in the middle of the restaurant where you can take pictures and if you come back you will see your face scrolling on the screens. Every senses is getting "connected" with the design, the musics playing, the refined but traditional and affordable food, the comfortable feeling touching the sofas and armchairs, and the scent of the food passing around.  

The brand's personality :

The decor is very original, while ensuring a high quality of services, both for bedding, restaurant, and the technologies available to customers. So they provide a high service but with affordable prices. Mama Shelter also opts for originality by locating in neighborhoods that are neither business centers nor tourist spots. It's a way to reinvent the urban tourism by discover interesting neighborhoods but generally neglected by guidebooks. It participates into the development of popular places and thus attracts a diverse clientele.  

4 characteristics listed in the Gen C article:

1. Connection: Facebook/Twitter webpage, iMac sending your picture immediatly to your mail, to stay connected with the hotel, free access to multimedia, free wifi.  
2. Community: Young people mostly, it's affordable, open to outside customers. Active on social networks. Sense of family (Mama "Shelter")  
3. Creation: Rate a new concept (new hostel style), new design, new location, new service, new concept.  
4. Curation: low prices, unique concept, based in different cities, it's expanding. 
   

What can they do better ?
They could improve their advertising, they are not really present in terms of communication, they should communicate a little bit more as their location is not really touristic, and be present and talk more about their active aspect in terms of parties, music, nights...

Web site design : 

Mobile site design :