Top Social Media Strategies for 2014

Top Social Media Strategies for 2014

In ReviewPro's free webinar, they consult the hospitality and travel industry's top experts to ask which social media strategies they should employ in 2014.

Topics include:
• Setting objectives and stratégies
• The big three in social travel: Google, TripAdvisor and Facebook
• Search and social
• Building communities and advocacy
• Examples from the industry
• Live Q&A session with the experts


What did I learned ?

 


What info was valuable ?

Recap of Social Strategies :
1. Increase awareness
2. Enhance guest satisfaction
3. Drive revenue

Strategies :
#1 Identify a target social media personas
=> who are they ? what do they want ? why stay with us ? get to know your target
#2 Integrate paid, owned and earned content
=> Paid : display, ads, OTA listing. Owned: FB, twitter, brand website. Earned: photo, video, blog #3 Make reviews the priority
=> tweet your questions and comments
#4 Get social with Google
=> merged google places and google + pages
#5 Optimize Facebook for graph search
=> get Facebook reviews
#6 Engage guests visually and interactively
=> using pinterest boards as a travel planning tool
#7 Make your website the social hub
=> FB, Twitter, Youtube, Blog, Instagram, Google +, Pinterest…
#8 Manage guest expectations
=> synergy and interdependence (virtuous circle)
#9 Use social media for service
=> hotel are harnessing social media to get to know you better
#10 Measure performance
=> what to track : acquisition, behavior and outcomes, campaign tracking and event tracking

What would I do to improve the webinar ?

Maybe I would have used more information about the pictures, there are too many pictures, too many titles without any explanations. I would have put some pictures more related more representative of the subject, of what I want to prove as idea.

Webinar Source : click here